Farmamare
Farmamare Case Study
What is Farmamare:
Farmamare.com is the e-commerce platform of a local pharmacy in the north of Italy, with a main focus in cosmetics and phytotherapy.
Objective:
- Increase Awareness, Reach and Traffic (as the Brand was just launched on the market) through Fb/Ig Ads.
Challenges:
- Limited Budget (Max 350€/Month).
- No advertising done in the past.
Services:
- Google Ads (Shopping, Search and Display)
- Facebook & Instagram Ads
- Email Marketing Automation
- Website Optimization
Strategy:
- Create 1 Fb/IG Video Ad with objective Reach and Demographic based audience.
- Create 1 Fb/IG with objective Traffic retargeting the audience that view the video with content the product’s catalogue.
- After 2 months create A/B tests ads, testing different ad creativities and integrating the pixel with view content in the audience.
- Create a 10% coupon code for first-time users + Offer Free delivery for minimum order. Then an email marketing sequence of 3 emails.
- Create transactional emails with specific recommendations and for specific users’ actions.
- Integrate different Apps on the website with Upsell, Bundle and Cross-sell.
Results:
Through this funnel I was able to get:
- 5000+ Likes/Followers between FB/IG in the first year.
- 2000+ Subscribers to the newsletter.
- An average of 8000+ visits a month.
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