Digital Marketing & Neuromarketing


Farmamare Case Study

farmamare logo

What is Farmamare: is the e-commerce platform of a local pharmacy in the north of Italy, with a main focus in cosmetics and phytotherapy.


  • Increase Awareness, Reach and Traffic (as the Brand was just launched on the market) through Fb/Ig Ads.


  • Limited Budget (Max 350€/Month).  
  • No advertising done in the past.


  • Google Ads  (Shopping, Search and Display)
  • Facebook & Instagram Ads
  • Email Marketing Automation 
  • Website Optimization


  • Create 1 Fb/IG Video Ad with objective Reach and Demographic based audience.
  • Create 1 Fb/IG with objective Traffic retargeting the audience that view the video with content the product’s catalogue. 
  • After 2 months create A/B tests ads, testing different ad creativities and integrating the pixel with view content in the audience.
  • Create a 10% coupon code for first-time users + Offer Free delivery for minimum order. Then an email marketing sequence of 3 emails.
  • Create transactional emails with specific recommendations and for specific users’ actions.
  • Integrate different Apps on the website with Upsell, Bundle and Cross-sell.


Through this funnel I was able to get:      

  • 5000+ Likes/Followers between FB/IG in the first year.
  • 2000+ Subscribers to the newsletter.
  • An average of 8000+ visits a month.