Milk Concept Boutique
Milk Concept Boutique Case Study
What is Milk Concept Boutique:
Milk Concept Boutique is an interior design and furniture e-commerce.
Objective:
- Increase sales.
- Optimize website user experience.
Challenges:
- Limited Budget.
- No advertising done in the past.
Services:
- Google Ads (Shopping, Search and Display)
- Facebook & Instagram Ads
- Email Marketing Automation
- Website Optimization
Strategy:
- Create 1 google ads search campaign x country targeting specific keywords with exact match.
- Create 1 display retargeting campaign x country.
- Create 1 shopping campaign.
- Create multiple ads on FB/IG. The first objective is awareness/traffic to create a relevant audience. Then retarget that audience with objective conversions.
- Create a 10% coupon code for first-time users. Then an email marketing sequence of 3 emails.
- Create transactional emails with specific recommendations and for specific users’ actions.
- Integrate different Apps on the website with Upsell, Bundle and Cross-sell.
Results:
Through this funnel I was able to significantly increase: The number of subscribers to the client newsletter and therefore reconvert them as recurrent clients. The sales in the first 3 months. The average order value.
- + 43% Website Signups through the 10% newsletter discount funnel.
- + 55% Sales in the first three months.
- + 39% average order value through the implementation of Bundles, Cross sells and Up-sells offers.
Results:
Signups
43%
Sales
55%
Order Value
39%