Digital Marketing & Neuromarketing


LFW February 2018, is here!

Fashionistas are you ready?

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London Fashion Week 2018 is just round the corner, the city is getting ready to welcome Stars and VIP’s from all around the world. The streets are coloured with red carpets and camera flashes, creating an atmosphere that only the British Capital can do best. As with every year, around this time, the “Fashionistas of London” drop into the squares and streets wearing the latest couture from the movers and shakers of the industry. From Piccadilly Circus to Covent Garden, Shoreditch to Soho, there are dozens of events hosted in Europe’s most bustling metropolis. The annual festivities are not only reserved for industry juggernauts such as: BURBERRY and ARMANI but also play host to up and coming new talent pushing the boundaries of high fashion and design.

The most famous Fashion Festival in Europe, will open its doors on Friday 16th of February at 17:00 with Katie Eary’s Skate Park Event, continuing for the next 4 days with an intense and busy schedule of events including fashion shows, interviews and exclusive parties all around the City.


  • Here you can find the complete schedule of the LFW Events 2018:

On day one, the promising young British designer ASHLEY WILLIAMS will open the Parade, followed by new interesting faces of fashion, like RYAN LO and XIAO LI the young talented Chinese designer who grew up in London.

Day two will host a mix between sector masters such as BURBERRY as well as new contemporary fashion brands such as the British HOUSE OF HOLLAND and the Irish SIMONE ROCHA whose collections have gained her some of the most prestigious stockists in the world including Corso Como in Milan.

On day three we will enter into the heart of the Show with the always eagerly awaited performances of the two greatest exponents of Made in Italy fashion; Armani will present the EMPORIO ARMANI Collection and VERSUS will be presented by Versace.

Regarding the fourth day, there is particular trepidation for JULIEN MACDONALD the Welsh fashion designer who has appeared as judge on the television programme, Britain & Ireland’s Next Top Model. Great things are expected also from the now navigated CHRISTOPHER KANE whose collections are now distributed in over 30 countries across more than 150 wholesale accounts.

The difficult task of closing the Show , on day five , will be entrusted to the interesting Irish designer SHARON WAUCHOB who always brings an unpredictable, unconventional edge to the world of contemporary luxury.

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But of course the attention of the participants to the coolest event in London is not just about fashion and fashion shows , in fact, it would be impossible to neglect the London nightlife during these dates which stage some of the most exclusive parties of the year in the United Kingdom.

So the question that you are surely asking is:

Which will be the Clubs chosen for the afterparties this season?



In particular, Two of the most exclusive venues that will be staging events on the week from Thursday 15 to Saturday 17 February:

  • THE BOX: The Soho Night Club consists of a 7,000 square foot three-level building, including a reception foyer and two floors; It’s situated on the former site of the famous Soho Revue bar, from the outside the club looks exclusive. A large door which is closed makes the mysteriousness of The Box Soho all the more appealing.Box auditorium nightclub Soho is a full-service production facility. They can provide entertainment specifically tailored for your event, from a single performance for a full-length show.The Box Club boasts one of the strangest nightclub experiences in all of London’s nightlife and attracts a wide variety of people from all around the world. From A-listers to supermodels, local artists to Hollywood icons like Lady Gaga and Keira Knightley have been guests several times.The Box Club is unique insofar as the fact that it is one of only a few nightclubs in London which does not have an own guest list. There is no need for it to do either.There are people queuing around outside the club each and every day that is open; For this, it is advisable to reserve through which offers free drinks with the guest list for women.
  • CIRQUE LE SOIR: Cirque Le Soir nightclub was awarded by the London Club and Bar Awards in 2010, 2011, and 2012 as the best London nightclub. Since the red-hot beginning in 2009, Cirque Le Soir has perfected the immersive experience for the party-goers internationally and now has many branches all over the world, including, Cirque le Soir Dubai and Cirque le Soir Shanghai.The list of guests of Cirque Le Soir on Friday and Saturday is highly demanded, so booking an initial guest list is highly recommended. { YOU CAN DO IT HERE → } . With the host of performances in the world’s best circus action, Cirque Le Soir does not fail to make you believe that you cannot get such entertainment from any other place in the world. Precisely for this reason, it is the London club favored by numerous VIPs internationally. Celebrities such as William of the pop group ‘Black Eyed Peas’ has been the main performer on some shows at Cirque Le Soir. Pop superstar Justin Bieber said that this is his favorite party hotspot in London and he visits a couple of times a year. Louis Tomlinson is also spotted at the hip venue rumored girlfriend Danielle Campbell, here. Cara Delevigne also came to Rihanna, as they played with Cirque Le Soir acts. Here is your party Cirque Le Soir, you’re going to be drawn and will keep on coming back every night here!

As you can imagine from the level of clientele, the door policy in these clubs is quite limited in terms of dress code and guest list especially during this season.

If you think these venues are only accessible to the elite of fashion sitting at the front row of the catwalk this week, you’re wrong! Thanks to Clubbable, London’s VIP nightlife App, you can!

The brainchild of CEO and founder, Magnus Ahlin, is precisely that, to allow all of us to share a special evening with friends in the name of good fun in one of the most luxurious clubs in the city, brushing shoulders with London’s elite.

Clubbable, London’s VIP nightlife App allows you to choose the Club that inspires you, share with your contacts, create a group with friends, then plan the night through a top level promoter whether it be a guest-list entry or a drinks table with bottle service.

If you are looking forward to booking the next night out, download the app or go to for more information.

Magnus Ahlin , CEO Clubbable ,

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