Digital Marketing & Neuromarketing


The Importance of Mindset 🧘

In this chaos of input how important it is to keep your mindset focused.

Each one of us is born with a personal attention span and very often the cognitive attitude is strongly influenced by it. That is to say that not all children learn the same concepts at the same speed. Of course, it must be stated that at the base there is a profound genetic attitude and an additional physiological inclination given by the social context, which influences the predisposition to a provided subject rather than another.

So since not all children assimilate a notion, in the same way, the different speed of learning of the equivalent concept on two different subjects will provoke a conscious or unconscious reaction in both cognitive systems;
Thus, inevitably in the two children a consequent perception will develop related to their ability to understand this specific matter. The child who quickly learns the concept will develop self-confidence and awareness of his “genius”, in the same way, the second child will understand his difficulty in learning the subject in question. Yet what we want to discuss is not the cognitive ability of the two, but on the contrary how it determines a consequent attitude in the mentality of both subjects.
For example, the child who learns quickly could thus take a quick and simple learning process relative to any topic for granted; while the most distressed child could perceive the need to strive more in order to increase his knowledge or otherwise he would resign himself to his total inferiority.
The reaction that will arise from this particular circumstance could provide us with indications regarding the predisposition to a growth mindset or fixed mindset.
That is to say, the ability to strive in the so-called learning in which we are not good and/or cannot immediately find it easy.

In fact, the Growth Mindset is based on the belief that your basic qualities are things that can be cultivated through your efforts, your strategies, and help from others; meanwhile, the Fixed Mindset is ground on the idea that your qualities are carved stones, that’s why creates the urgency to prove yourself over and over. If you have only a certain amount of intelligence, a certain personality, and a certain moral character — well, then you’d better prove that you have a healthy dose of them.


Creating an ecosystem, especially from the age of adolescence, in which the individual is aware that knowledge can be cultivated through study and application is a fundamental value in the growth of a successful mental predisposition.

But can a mental predisposition be so decisive in a person’s success?

If we dispel the past and widely cleared customs conception that the IQ of an individual is a fixed and genetic value that cannot increase; we can say that intelligence is a cultivable value and, given that each person can have a predisposition to one or another matter, his tendency to learn from his mistakes and failures in those areas of lesser competence give him a priceless competitive advantage.

That’s why apart from intelligence, in the long run, a big part of a person’s success is made by his mindset; the collection of thoughts, reactions and beliefs that shape his thought habits and by that his future responses.
So, your beliefs convey your thoughts that lead to concrete actions that with time and perseverance form your prosperous character.


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