Paid Media Efficiency
High-intent B2B acquisition · USA · 120 days- Cost per lead (−46%)
- from $72
- ROAS
- from 3.2×
- Conversion rate
- from 2.4%
ChallengeA high CPA of $72 and low conversion rates were capping how far the account could scale.
StrategyRebuilt the account around exact-match intent and layered LinkedIn and Meta retargeting on top.



